SEO Overhaul for a B2B SaaS Platform
Technical SEO, content strategy, and link building to grow organic visibility for a B2B SaaS product.
Representative scenario based on the kinds of projects AWZ handles. Client names and proof are private. Targets are agreed and measured per project — published figures are not audited outcomes.
Representative client profile
SaaS client
Understanding the Problem
A B2B SaaS product had low organic visibility. The site had technical SEO issues and lacked content aimed at its target audience.
How We Solved It
We ran a technical audit and remediation, then aligned content structure and outreach with the defined audience. SEO outcomes are market- and time-dependent.
What We Measure
These are the measures we would define and validate with the client. They are not published client results.
Organic traffic
Growth varies by market, competition, and time; a direction, not a guaranteed multiple.
Keyword rankings
Ranking movement varies by keyword difficulty and competitive landscape; no fixed-count promise.
Lead generation
SEO feeds the pipeline, but conversion depends on the client's sales process and product.
Authority scores
Third-party scores such as Domain Rating are indicative signals, not directly controllable outcomes.
Technologies Used
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