Retrieval-Augmented Generation (RAG) is the technique that makes AI systems accurate and reliable by grounding their responses in your actual data.
The Hallucination Problem
Large Language Models (LLMs) are trained on internet data with a knowledge cutoff. When asked about:
- Your specific products or services
- Internal company policies
- Recent events after training
- Specialized domain knowledge
They either make things up (hallucinate) or admit they don't know.
RAG solves this by retrieving relevant information from your data before generating a response.
How RAG Works
The Basic Flow
User Query
↓
Query Processing (reformulation, expansion)
↓
Vector Search (find relevant documents)
↓
Context Assembly (combine top results)
↓
LLM Generation (answer using context)
↓
Response Validation
↓
User Response
Key Components
1. Document Processing
- Split documents into chunks (typically 500-1000 tokens)
- Clean and normalize text
- Extract metadata (dates, authors, categories)
2. Embedding Generation
- Convert text chunks to vector embeddings
- Popular models: OpenAI text-embedding-3-large, Cohere embed-v3
- Embeddings capture semantic meaning
3. Vector Database
- Store embeddings for fast similarity search
- Options: Pinecone, Weaviate, Qdrant, Chroma, pgvector
4. Retrieval
- Convert user query to embedding
- Find most similar document chunks
- Return top-k results (typically 3-10)
5. Generation
- Inject retrieved context into LLM prompt
- Generate response based on provided information
- Cite sources when possible
Building a Production RAG System
Step 1: Data Preparation
Chunking strategies:
- Fixed size: Simple but may cut mid-sentence
- Semantic: Split on paragraph/section boundaries
- Recursive: Hierarchical splitting with overlap
- Document-aware: Respect structure (headers, lists)
Best practice: Include 10-20% overlap between chunks to maintain context.
Step 2: Choose Your Embedding Model
| Model | Dimensions | Best For |
|---|---|---|
| text-embedding-3-large | 3072 | General purpose, highest quality |
| text-embedding-3-small | 1536 | Cost-effective, good quality |
| Cohere embed-v3 | 1024 | Multilingual, compression |
| BGE-large | 1024 | Open source, customizable |
| jina-embeddings-v2 | 768 | Long context (8192 tokens) |
Step 3: Vector Database Selection
Managed services:
- Pinecone: Easiest to use, managed infrastructure
- Weaviate Cloud: Hybrid search, good filters
- Qdrant Cloud: Performance-focused, affordable
Self-hosted:
- pgvector: PostgreSQL extension, familiar tooling
- Chroma: Simple, good for prototypes
- Milvus: Enterprise-scale, complex queries
Step 4: Retrieval Optimization
Hybrid search: Combine vector similarity with keyword matching (BM25)
Query transformation:
- Query expansion (add synonyms)
- Hypothetical document embeddings (HyDE)
- Multi-query generation
Re-ranking: Use cross-encoder models to re-score results
Step 5: Prompt Engineering
Effective RAG prompt structure:
System: You are a helpful assistant. Answer questions based
only on the provided context. If the context doesn't contain
the answer, say "I don't have information about that."
Context:
{retrieved_documents}
User question: {query}
Answer:
Advanced RAG Techniques
Multi-Vector Retrieval
Generate multiple representations per document:
- Summary embedding
- Question embeddings (what questions does this answer?)
- Keyword embeddings
Parent Document Retrieval
Store small chunks for retrieval, return larger parent documents for context.
Self-Querying
Let the LLM generate metadata filters:
Query: "What were our Q3 2024 sales?"
Generated filter: date >= 2024-07-01 AND date <= 2024-09-30 AND type = "sales_report"
Query Routing
Route queries to specialized indexes:
- Product queries → Product database
- Support queries → Knowledge base
- Policy queries → HR documents
Corrective RAG (CRAG)
Evaluate retrieved documents for relevance. If confidence is low:
- Try web search
- Decompose query
- Ask for clarification
Evaluation Metrics
Retrieval Quality
| Metric | Description |
|---|---|
| Recall@k | % of relevant docs in top-k results |
| Precision@k | % of top-k results that are relevant |
| MRR | Mean Reciprocal Rank of first relevant result |
| NDCG | Normalized Discounted Cumulative Gain |
Generation Quality
| Metric | Description |
|---|---|
| Faithfulness | Does response match context? |
| Relevance | Does response answer the query? |
| Completeness | Are all aspects covered? |
| Groundedness | Can claims be traced to sources? |
Tools for Evaluation
- RAGAS: RAG Assessment framework
- LangSmith: LangChain's evaluation platform
- Arize Phoenix: Open-source observability
- Custom: Build evaluation datasets
Common Pitfalls
1. Poor Chunking
Problem: Chunks that split important information Solution: Test different chunking strategies, use overlap
2. Irrelevant Retrieval
Problem: Vector search returns wrong documents Solution: Hybrid search, better embeddings, metadata filtering
3. Lost in the Middle
Problem: LLMs focus on start/end of context, missing middle Solution: Limit context length, re-rank by importance
4. Context Overflow
Problem: Too much context exceeds token limits Solution: Better retrieval, summarization, chunking
5. No Citation
Problem: Users can't verify information Solution: Include source references in responses
Real-World Applications
Customer Support Bot
- Index: Help articles, FAQs, product docs
- Result: 85% reduction in support tickets
- Key: Include recent update handling
Legal Document Assistant
- Index: Contracts, regulations, case law
- Result: 10x faster research
- Key: Precise citation requirements
Enterprise Knowledge Base
- Index: Confluence, SharePoint, internal wikis
- Result: 40% faster information finding
- Key: Access control integration
Medical Information System
- Index: Clinical guidelines, research papers
- Result: Consistent, evidence-based responses
- Key: Strict hallucination prevention
Getting Started
Minimum Viable RAG
- Data: Collect your documents
- Embeddings: OpenAI or open-source
- Vector DB: Start with Chroma or pgvector
- LLM: GPT-5.3 Codex or Claude Opus 4.6 for generation
- Interface: Simple chat UI
Scaling Considerations
- Document updates: Real-time vs. batch indexing
- Multi-tenancy: Separate indexes per customer
- Cost optimization: Caching, smaller models
- Latency: Pre-computation, edge deployment
AWZ Digital builds custom RAG systems for enterprise knowledge management. Contact us to discuss your use case.
Author: David Chen, AI Engineer Published: January 2026