Google's page experience signals have expanded significantly in 2026. The Interaction to Next Paint (INP) metric has replaced First Input Delay (FID), and new signals are being introduced.
Key Metrics to Optimize
Interaction to Next Paint (INP)
INP measures responsiveness: how quickly your page responds to user interactions. Target: under 200ms.
Largest Contentful Paint (LCP)
LCP measures loading performance. Target: under 2.5 seconds.
Cumulative Layout Shift (CLS)
CLS measures visual stability. Target: under 0.1.
Time to First Byte (TTFB)
TTFB measures server responsiveness. Target: under 800ms for mobile.
Optimization Strategies
1. Image Optimization
- Use modern formats (WebP, AVIF)
- Implement responsive images with
srcset - Lazy load below-the-fold images
- Use Next.js
<Image>component for automatic optimization
2. JavaScript Optimization
- Code splitting with dynamic imports
- Tree shaking unused code
- Defer non-critical scripts
- Use Web Workers for heavy computation
3. Font Optimization
- Use
next/fontfor automatic font optimization - Subset fonts to only include needed characters
- Use
font-display: swapto prevent invisible text
4. Server-Side Rendering
- Use React Server Components where possible
- Implement streaming SSR for faster TTFB
- Cache aggressively at the edge
Conclusion
Web performance is no longer optional. It directly impacts your search rankings, user experience, and conversion rates. Focus on the metrics that matter most for your users and optimize systematically.